What Is a Good Motto For a Coat of Arms?

A Coat of Arms is more than just a pretty picture. It is a symbol of identity, representing a person, family, or organization. At the heart of a coat of arms is the motto, a phrase or slogan that embodies the values, ideals, or goals of the bearer. A motto can be a powerful way to communicate your message to the world, and it can help to define your identity and purpose.

The Power of a Motto

A motto has the power to inspire, motivate, and guide. It can serve as a rallying cry, a reminder of what is important, and a source of pride. A good motto is memorable and meaningful, and it can help to set you apart from others. It can also be a way to honor your heritage or pay tribute to your ancestors.

Finding the Perfect Motto for Your Coat of Arms

So how do you go about finding the perfect motto for your coat of arms? There are no hard and fast rules, but there are a few things to consider.

First, think about what is important to you. What are your values, your goals, your aspirations? What message do you want to convey to the world? A motto should reflect your identity and your purpose, so take some time to think about what makes you unique and what you stand for.

Next, consider your audience. Who will be seeing your coat of arms, and what message do you want to send to them? A motto that is meaningful to you may not be as effective if it is not understood or appreciated by others. Think about what language and phrasing will best communicate your message to your intended audience.

Making Your Motto Meaningful

Once you have a general idea of what you want your motto to convey, it’s time to start crafting it. A good motto is concise, memorable, and easy to understand. It should be able to stand on its own and convey your message without the need for explanation.

One way to make your motto more meaningful is to use figurative language or symbolism. For example, a coat of arms with a motto of “Per ardua ad astra” (through hardships to the stars) could symbolize a journey or a quest for greatness. A motto that incorporates imagery or allegory can be more powerful and memorable than one that is simply a string of words.

Examples of Memorable Coat of Arms Mottos

Here are a few examples of memorable mottos from real-life coat of arms:

  • “Nil desperandum” (never despair)
  • “Semper fidelis” (always faithful)
  • “Dieu et mon droit” (God and my right)
  • “Exitus acta probat” (the outcome justifies the deed)
  • “Esse quam videri” (to be, rather than to seem)

As you can see, these mottos are all concise, memorable, and meaningful. They communicate a message that is powerful and enduring, and they help to define the identity and purpose of the bearer.


In conclusion, a good motto for a coat of arms is more than just a catchy phrase. It is a symbol of identity and purpose, a way to communicate your message to the world, and a source of inspiration and motivation. Whether you are designing a coat of arms for yourself, your family, or your organization, take the time to choose your motto.

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